Economics 101: How do you raise interest and help ensure the long term viability of Carnival?
If you are a 21st century homo sapien, the internet might be your first and most cost-effective stop.
Encourage the Trinidad and Tobago media and Carnival participants to take photographs and show videos of revellers appearing to have a wonderful time while provoking envy and awe in the tens of thousands who missed out.
Marketing budget for Facebook photos, media coverage and online streaming done by someone else: zero.
If you are a pre-“Google Generation” body like the National Carnival Bands Association (NCBA) or the Trinidad and Tobago Copyright Organisation (TTCO), you might go about this differently, though.
Then, you might think it a good idea to spend your time threatening the media that covers your event without charge as well as masqueraders who paid thousands for Carnival costumes and/or plane tickets and hotel fees to attend.
Cost for useless legal letters, angry revellers and possible future tourists who might have been lured by the internet stream that you blocked: immeasurable.
Mr Live Wire suggests that the local Carnival bodies read up on the Ice Age. Spoiler alert: the dinosaurs go extinct long before Google.
Editor’s Note: A live internet stream of the Carnival is being provided by the NCBA website. Click here to view.