Tag Archives: Trotters

Words matter. By choosing how we frame and talk about something, we induce others to think about an issue in a specific way. This framing can drastically change someone’s perspective about the issue. To present a public position the speaker carefully chooses the words and concepts to achieve the specific …

Planning for the unexpected and the unknown is a tough call. The Covid-19 disease has forced us to deal with a great deal of uncertainty. In many ways, the health issue, which has morphed into an economic one, represents an existential battle. The uncertainty and the weight of the expectations …