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What is a Crixism? That was the latest campaign for Crix, regional stalwart for a hundred years, according to its manufacturers, Bermudez Biscuit Company. In its first appearance, it was simply called salt biscuits. I remember my paternal grandfather, who squatted on the chair that was part of a beautifully …
Read More »Vaneisa: Branding and brainwashing—the good, the bad and the ugly of advertising
