Crackers about the Caribbean Premier League (CPL) cricket competition?
Dixee Crackers were unveiled today as the official biscuit sponsor of the 2018 Hero CPL tournament, as the region gets ready for the sixth edition of the annual six week tournament.
The 2018 CPL season bowls off at the Queen’s Park Oval in Port of Spain from 8pm on 8 August, as defending champions, Trinbago Knight Riders, host St Lucia Stars.
The Knight Riders are led by Dwayne Bravo and includes his brother, Darren Bravo, spin sensation Sunil Narine and wicket keeper Denesh Ramdin while the Stars boast of Kieron Pollard, Lendl Simmons, Darren Sammy and controversial former Australia captain David Warner.
Lisa Ramdeen, the marketing manager for the Bermudez Biscuit Company, said Dixee intends to be a part of the action though ticket giveaways on social media, radio promotions and in-store contests at selected supermarkets.
“Associating Dixee with the CPL is a perfect fit, as it allows the brand to be promoted globally as an ambassador of the Caribbean,” said Ramdeen. “It also connects the region’s passionate fans to the sport they love, strategically aligning with the Bermudez Biscuit Company’s vision of highlighting the vibrancy of the islands”
Bermudez sponsored three CPL teams last year: the Trinbago Knight Riders, the St Kitts and Nevis Patriots, and the Guyana Amazon Warriors.
Wired868 will again keep cricket fans engaged with our coverage of CPL action, which will be aided by post-match video recaps by iconic former West Indies captain and batting record holder, Brian Lara.