Home / Live Wire / OMG! DJ Bravo waits for third umpire as sponsor caught playing the Adi-darse

OMG! DJ Bravo waits for third umpire as sponsor caught playing the Adi-darse

At one point in the life of every young cricket enthusiast in the Caribbean, there comes that eureka moment when you realise that: Maybe, I can make a living off of doing this!

Training becomes meaningful, you pay more attention to your diet, seek out the best coaches you can find and absorb hours of footage of contemporary cricket stars.

You turn down party invitations from your friends, say “no” to vacation jobs, swallow your pride in the company of arrogant, discourteous sport administrators and, after years and years of sacrifice, you get your chance on the big stage. And you take it.

Adidas say they want you to be their next global cricket star; you hi-five your agent and sign on the dotted line.

And then, they do this!

Photo: Adidas Cricket "celebrates" West Indies and Trinidad and Tobago cricket star on its Twitter page. (Courtesy @adidascricket)
Photo: Adidas Cricket “celebrates” West Indies and Trinidad and Tobago cricket star on its Twitter page.
(Courtesy @adidascricket)

Editor’s Note: So is Adidas’ caricature all in good fun? Or wrong, wrong, wrong? Let us know.

About Mr. Live Wire

Mr. Live Wire
Mr. Live Wire is an avid news reader who translates media reports for persons who can handle the truth. And satire. Unlike Jack Nicholson, he rarely yells.

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  1. I like it. Looks like something I would have written?.

  2. Doesn’t say if he knew beforehand though.

  3. It wouldn’t be the first and it wouldn’t be the last. They did the same to Koby Bryant and he switched to NIKE at the end of his contact making them loose millions of dollars to NIKE.

  4. Let’s BLANK “Ah-did-ass” rass for portraying black people in that light I think it’s a Russian based company. Quit patronizing their brand! The white racist, out of place backsides. The brand name says it all. All blacks should ban their products. Out of place!!

  5. I just remembered this and wanted to bring it in since Linda Louison seems to think the hullabaloo over Bravo is just black people being sensitive. Racism may or may not have played a part in how Bravo was portrayed, but fans of all races are sensitive to their sports heroes being portrayed unflatteringly. This was a big deal. http://www.nytimes.com/2015/08/13/sports/tom-brady-sketch-artist-panned-online-apologizes.html?_r=0

    • Thanks Erline.

      It’s quite clear that anyone would be critical when they are portrayed unflatteringly. It wouldn’t apply only to sports fans.

      This article is perfect in supporting my point that people are more upset by other issues.

      I insisted several times that they could have used a better artist. The drawing resembled him only slightly which was exactly the case with the Tom Brady sketch.

      So Bravo ended up looking like (almost) some other black person and in Tom Brady’s case, very unflattering. The fact that this is a caricature which from its very nature exaggerates facial features made matters all the more worse. It does not however make the issue into a racial one at all. I reiterate that it is black people who are sensitive about earlier depictions of big lips taking it off the charts.

      The drawing is simply not the best resemblance of Bravo. Clearly, the artist wasn’t good or was an excellent artist but had a really, really bad day.

      Even the best artists, as Jane Rosenberg is, have bad days – even more so that most other people when it comes to getting their work right.

      So maybe, all Bravo’s fans should have a furor about is ‘what in earth happened to the artist!’ Bad Drawing Day, clearly. Maybe, just maybe, this can get Adidas to commission a far better piece. Where a ‘caricature’ is concerned, I think it’s Adidas’ right to decide whether the piece should be a caricature. A caricature is an ode to the subject – why it’s a very respected form of art and is done for the world famous personalities. It is a sign of acceptance into the halls of fame. On my opinion people need to step back and see why they’re making an otherwise positive thing negative (it’s the big lips etc) and realize that even in getting upset about that, they need to question why big lips upset then in the first place. Is it that it reminds them of a horrid past or both – that it reminds them of a horrid past AND they themselves don’t find big lips attractive at all.

      From what I’ve gathered here, the message that a lot of people are sending is that they don’t want to accept the fact that a lot of black people have big, fat lips. That is most disturbing if it is so.

      To make matters worse, most persons on this thread have no clue or appreciation for art and what it means. Recipe for disaster, clearly.

    • Linda Louison I agree with you that black people can be oversensitive about race. But I think, considering the history, it’s unreasonable to expect them not to be. I hope for a future where the impact of racism is left so far behind that black people don’t have to be sensitive about it anymore. But that’s not today.

    • Linda Louison I posted images of racist cartoons from the past. The Bravo caricature does in fact resemble them whether intentional or not.

    • There are many examples of racism in modern imagery, intentional or not. http://gawker.com/5004715/time-for-leibovitz-to-confess

    • I’m familiar with all the racist cartoons of the past. If black people are sensitive today, it’s still their problem to overcome. It doesn’t tie others down to doing everything our way. That’s like ‘walking on eggshells’ with people who have personality disorders.

      I agree that there are a lot of things that can be done to ease the constant stress that these people feel, but I’m not in agreement that this is one of them. In fact, I think that there are core things that must be overcome in getting over that bridge to a more beautiful place and self-love is one of them. Accepting the fact that many of us have big lips is a must, we cannot afford to keep stroking our egos to the point where we cannot feel good about big lips. Sorry.

      Again, I’m quite educated and very familiar with the imagery. I think you should close your mind to some of them at the very least. You know that saying about giving attention to things that give them life. When you ignore them you don’t give them a chance to fester.

      As we are at it, we also take time to self examine our own biased thoughts. Like how some of us laugh at Indian music. We are all practicing some form of bias towards others at times. Men need to stop coming with comments like ‘what do you expect, it’s a woman’.

      It makes no sense getting up on our high horses when we ourselves are not being unbiased to our own people.

    • Linda Louison You can’t be certain the caricaturist didn’t have subconscious racist influences. I wonder if you’re willing to say that you’re certain.

    • I already said it may be ‘suspect’. Read every single post I wrote. Thanks. ?

      Regardless of that, no need to take it as a fact that it MAY HAVE racist undertones. Never take as fact what isn’t crystal clear – why do that? You’re only messing up your mind more. Have a great day Erline.

    • Linda Louison What are you talking about “messing up my mind”? I just thought we were having a dialogue, which is something I like to do because it helps me clarify my thoughts on issues. If you agree that the drawing is “suspect” then you’re saying that whether the drawing is racist or not is debatable – therefore it’s reasonable that some people are offended by it. This is my position as well. So really what has the back and forth the last few hours been about?

    • I think some people like to have something to be upset about. If they think it’s reasonable to spend time figuring things out, just as I am spending patient time responding to your challenges, it’s your call.

      I’m not going to debate whether something is debatable or not. A statement about its debatability (my word) is not an invitation to debate it’s debatability for another four hours.

      When I said you’d mess up your mind more, I was speaking generally – I should have used the sentence: “One would mess up one’s mind even more” … I usually use the term ‘one’ but some people actually don’t use this term at all so I’m beginning to use it less and less. It’s a typical example however of people taking things ‘personally’, yet again!

      Life doesn’t need to be this difficult. AGAIN, have a great day Erline and RELAX! Life is great! ?

    • Linda Louison Why would you think I’m not relaxed? Do I come across as angry or upset? I would not like to think so. This is a cliche, but I think everyone’s entitled to their opinion. I don’t think however that there’s anything wrong with challenging someone’s opinion. Once you do it respectfully. As I said, I think debate is useful.

    • Cliche is being angry and upset. If you’re confusing the reference to relax then that alone proves you’re not relaxed.

      The only reason I continued debating with you is that you never lost respect as some of the people in this group love to do. The debate was definitely useful and yes, everyone is entitled to their own opinion.

      Debating with you was enjoyable.

  6. This is all just speculation of course. I’m not certain either. I think we can all agree that this is a blunder, one you wouldn’t expect from a major company.

  7. It also suggests to me a certain amount of disdain for West Indians/cricket. Did they assign to Bravo a less competent marketing team and caricaturist? :/

  8. “The fact that you do not really see Bravo in this caricature is not a matter of racism but a matter of the artist not being good enough.” The problem with this comment is that – just like with the people who are arguing otherwise – you actually don’t know this. You can’t say it with certainty. I wasn’t trying to argue that the artist or Adidas was racist. I was trying to understand and explain the visceral negative reaction I and others had to the image upon seeing it, which is separate from the actual intention of the people who produced the image. I don’t think the artist was being deliberately racist of course, but racism doesn’t have to be deliberate. It can operate subconsciously, which I suspect happened in this case both on the artist’s part and on the part of the decision-makers who looked at that image and didn’t have a problem with it.

  9. I’ve already defended my viewpoint and anything said further would just be repeating myself but I will offer up one more thing which only strengthens my previous point.

    The fact that you do not really see Bravo in this caricature is not a matter of racism but a matter of the artist not being good enough.

    Without much resemblance of course one would only notice the most prominent features of the person, be they white or black. Has nothing to do with racism. I already pointed out that there are tons of caricatures of white people with extraordinary exaggerated features. Adidas cannot help that Dwayne is black, if he were white you would see the kind of examples I posted.

  10. But it does appear that the thread has run its course.

  11. Linda Louison It’s not a matter of having patience. It’s being able to defend your point of view. It’s a good exercise to have to do that.

  12. Linda Louison You voluntarily (I assume) commented and made post after post!

  13. Not even recognizable as Bravo. A bad caricature in my opinion.

  14. That is soooo like the condescending racial caricatures made of colored people from the slavery days and the heyday of the Klu Klux Klan. Insulting!

  15. Refer to Nicole Ulerie’s last comment. I run out of patience (and time). I do have a life, sorry. ?

  16. Nicole Ulerie yuh know!! ? rotfl

  17. Apparently none of you know what a caricature is! It’s supposed to be a cartoon depicting a hugely exaggerated prominent physical feature. We all know Dwayne Bravo for his huge smile and great big pearly whites. That’s all this is. Gosh people stop being so damn sensitive about petty shit.

  18. Linda Louison What? So we’ve stopped communicating in full sentences now? :/

  19. Aye. Some ah allyuh here ha reeeaaalllll patience inno. Whe sah

  20. Why the ass they didn’t do a caricature of Maria doping sharpova

  21. I think that’s the problem. You’re not seeing Bravo in that Adidas image. You’re just see black features exaggerated.

  22. Anyone familiar with my posts on FB knows I don’t jump on the race bandwagon. But I do see why people are offended in this case. A good caricature captures the essence of a person. There’s no Bravo in that drawing of Bravo. It does look like the shifty stereotype you saw in racist cartoons in the past. With a “skin teeth” plastered on his face rather than a genuine smile.

  23. Looking at some more Adidas caricatures. Seriously, why did they do such a shoddy one of Bravo? This one actually looks like what a good caricature of Bravo would look like. He would have a cricket ball in his hand instead of a basketball. https://lh4.googleusercontent.com/-hmf5Sif6Soo/VVJyiEy7KdI/AAAAAAAAAFo/dF-c1HibZagekIkmy84TXlDsOzEZuwzqQCL0B/w509-h567-no/Andrew-Wiggins-Rookie-of-Year.jpg

  24. No why should painting them draw a negative reaction? You obviously don’t appreciate art.

  25. Sports people are seen as heroes. To seem like you’re painting them otherwise would draw a negative reaction. A sports gear company of all organizations should know that. https://www.pinterest.com/pin/424182858623744141/

  26. Linda Louison Why don’t you answer my question? I’ve searched Adidas caricatures and it seems they were shoddy and insensitive towards Bravo. https://www.pinterest.com/pin/424182858623744126/

  27. ???? Isn’t there a first time for everything? Aren’t you glad that a black man was chosen to be the first to be caricatured?

  28. Are these caricatures you’re posting from Adidas? I need to see other caricatures from Adidas to make a fair comparison.

  29. ..Bravo now moving to #championshoes..? Bought one today at Payless Grand Bazaar..

  30. to quote Shaw: “I learned long ago, never to wrestle with a pig. You get dirty, and besides, the pig likes it.”
    Take win Linda Louison

  31. Just because that as makes Virad in some people’s eyes look better? That it’s photoshopped? Sigh

  32. Linda Louison in your first response “when I first saw this I thought who was this guy”… therein lies the problem. The fact that you couldn’t identify the person they were trying to portray defeats the whole purpose of the ad. Did you see the Virat Kohli ad? For the same cricket exploits?

    • When I first saw the picture I didn’t know the context. I thought it was from Wired 868. My reaction was that it was cruel. They made him look like a donkey. His teeth and mouth aren’t like that.

    • Dan… daiz wah i sayin… her evidence was to post caricatures of other people who I can positively identify! The mere fact that she couldn’t identify the character negates any attempt at validating Adidas’ horrid attempt at congratulating DJ Bravo.

    • Sigh so many white famous people who are loved by their fans look like donkeys in their caricatures and they don’t get on their high horse like Erdogan.

      This is not Turkey people, don’t act like Erdogan on Dwayne’s behalf. Let him do the talking first.

    • Linda Louison You’re missing the point. I know that is Jim Carrey.

    • Erline Andrews lol doesn’t matter sweetheart. Go figure ?

    • Shawn Charles HAHAHAHA what about I’m not a cricket fan? Lol

    • From your language and formation of sentences Linda Louison I know you are a learned person so stop trying to play smart wid chupidness!… There are times when the world is overly sensitive about issues that. This my friend is not one. Adidas has a whole department working for marketing and PR. This is the best they can come up with for the world leading T20 wicket taker?? A caricature?.. so many getty images could have been paid for… he won an ESPY for best catch and an australian/english photographer was in line for best photo with his image taking the catch…. you think they couldn’t have used that image?!! Come on…. doh do meh dat!

    • THAT is what I’m talking about now – it’s NOT the caricature that anyone is upset about is it?

      It’s the fact that people, well we, don’t see caricatures as anything endearing and not only that, my point would be that they darned well could have used a FAR better artist to do a caricature in the first place!!

      So people making points about the lips and the teeth don’t really know what the ‘real’ issue here is Shawn, do they?

      It gets more interesting ?

    • It was a poorly done caricature. It looks cheap. I don’t see racism though.

    • Stephon I agree. I don’t know what people are so upset about. The man is with Adidas … It says so much already. I think people just need to be a little less sensitive, so much we all have to leave behind. Anyway, I’m not here to write a novel. You have a nice evening Stephon.

    • We all know cricket is the least of these sporting giants’ worries. They probably don’t give the better artists cricket to draw lol. You too.

    • Linda just wondering. If Adidas had drawn Bravo holding a banana would you have found the caricature offensive? Just curious as to your sensitivity threshold because for many the caricature and people throwing bananas at black footballers on the field evoke similar outrage.

    • Rose-Marie Ingrid Lemessy-Forde these are completely different situations and of course those other events are clearly racist however, it makes no sense imagining a scenario of Adidas placing a banana in Bravo’s hand. The fact is, they did not.

      The unfortunate thing is, people are acting as though they did! So Adidas didn’t even have to put a banana in his hand to have to experience such a backlash. Imagine that! ??

  33. Linda Louison, in this specific context of Bravo’s depiction by Addias a large global brand, you have woefully missed the point.
    Have other players been congratulated as such by the same company?
    Stop attempting to defend the blatant insult for what it is…
    “Endearing caricature” my ass…

  34. urrm… Linda Louison? What’s the point? that caricatures exist?
    are ANY of those ads featuring white athletes?

  35. People, the problem here is that Adidas could have used a far better artist to do an endearing caricature of Dwayne. They’re too cheap!

  36. Why do I hear Dave Cameron and the WICB laughing their a$$ off after this Twitter debacle….

  37. I will not be supporting this sponsor until they stop this insult and apologize to Mr Bravo and to the cricket loving people in the caribbean.

  38. Bravo should sue they arse for deformation of character.

  39. They can do better than this smh

  40. jiggaboo nigro. watermelon-eating coon.
    #CHAMPION hurt them hard. so they go back to the old standard—call them niqqas…
    what they ain understand is that we been calling ourself niqqas since NWA…but see now we calling ourselves CHAMPIONS…so yeah. BE AFRAID.

  41. Caricatures exaggerate prominent features. Are you people telling me that you are ashamed of black people have super huge, nice very white teeth and thick lips something to be ashamed about?

    This doesn’t make sense. If someone had to do a caricature of me you’d never see the end of my forehead and my nose would be broad. C’mon.

    • I see no problem with it. I agree with you.

    • I think you’re missing the point. Why did Adidas find it appropriate to “celebrate” Bravo’s achievement with a caricature and not an actual picture of him? I think caricatures are meant to be funny. But I’m not sure anybody on this forum who saw that pic buss out laughing.

    • Rose-Marie Ingrid Lemessy-Forde when I saw the picture I thought nothing except ‘who is this guy?’ Then I saw the headlines, then I saw all the comments and it was then that I buss out laughing at all the comments. True story. Lol I was laughing at what people were saying, being thoroughly amused lol

    • Rose-Marie Ingrid Lemessy-Forde also, caricatures are often used as a sign of endearment – true story

    • Linda I totally get what you’re saying. My husband once had a caricature done at a company event and even though I thought it made him look older it was still funny and you could make out his features. But I’m saying these things have their place and context. Adidas using that horrible cartoon of Bravo which let’s be honest harkens back to the days when blacks were rediculed and exploited touches a raw nerve. At best it reeks of insensitivity. At worse it reeks of latent racism as they haven’t rediculed their other stars in this manner. We could agree to disagree but that act “congratulating” Bravo was an epic fail.

    • Rose-Marie Ingrid Lemessy-Forde hmmm I don’t quite agree with all you’re saying but the truth is that it is a sensitive issue. Nothing is more true than that.

      As I said before, I believe Adidas could have used a far better artist and that to me is suspect (I’m using the word ‘suspect’ here for the first time).

      My opinion is is that if blacks or anyone for that matter want/s to get over something, it’s best to ignore the insults. Or be smarter about it. I’d attack them for their cheap-A attitude. Everyone will always be insensitive, also, things are the way we ‘see’ them.

      If we don’t ‘see’ a caricature as demeaning, you’ve solved half your problems. Of course that’s your choice.

  42. Any word from Bravo? Did he sign off on that?

  43. Wicbc pay Adidas’s to do that

  44. Nah man. This is unacceptable, and sad.

  45. I guess his statement has to be diplomatic. Hmm. How do you tell your sponsor firetruck off but pay me mih money?

  46. ..The caricature of Bravo tells you how the black player is seen by those who run the commerce of international sport..

  47. This is how #adiarse have Kholi on their page though

  48. Bravo has promised to make a statement and thanked fans for bringing it to his attention.

  49. Andrea Jackson-Lovell

    Caricature is defined as a picture, description, or imitation of a person in which certain striking characteristics are exaggerated in order to create a comic or grotesque effect. The individual or individuals who sold this ad as a way to celebrated DJ Bravo’s achievement clearly have some other agenda. You do not celebrate someone by causing others to laugh at them or worse yet be repulsed. This was not a roast with the celebrants permission. This is in no way amusing.

  50. yea the world has become an overly sensitive place for all the wrong things.

  51. oh ok my bad I thought he had a problem with it

  52. what he suing 4 that looking just like him his mouth and teeth real big

  53. Yeah. You don’t find he looks like a monkey? ?

  54. Come on fb people vote heavily for them to. Get rid of that stupidness shame on them

  55. i understand the concept of caricature but this looks nothing like Bravo. Like seriously, I would not get Bravo from that.

  56. The person to complain is Bravo! If he had no issue with the caricature which I believe he would have had to approve before release then… what’s the problem? Best to wait until we hear from Bravo on this. Caricatures never look good! In my life time I have seen many and none were ever complementary in my view. From experience, caricatures amplify about 4 to 5 prominent points of a person’s facial image and, to me, never pleasant. West Indians are just not accustom to caricatures. Major over-reaction.

    • The problem with waiting for Bravo is that young sports men are not always the most socially conscious. He may not be able to articulate the historical context behind why people find this picture offensive. Then again he may be. Either way, it is larger than Bravo and thus anyone can speak out.

    • Well, I can relate to the historical content. This ‘caricature’ has nothing to do with racism. The skilled artists identified prominent features of Bravo’s image and created a caricature. It is that simple! The complaints I hear are from those who are inexperienced with the art of creating caricatures many of which I have seen in my lifetime.

    • My issue is not with the art of doing caricatures…they have their place. I just don’t think it was appropriate for this occasion if you wanted to celebrate the athlete

    • Akins Olatunji Vidale I respect your opinion. However, as I have said, it is for Bravo to complain. Not us!

    • why make a caricature of someone you want to represent you. those two dont go together if someoen does research of caricatures. lets research corporate sponsors who shade their agents as caricatures. but i have no regrets or brief for bravo, for all his popular culture constructions and representations in videos and music, he seems to know nothing of black womanhood. so let the reign fall where it may.

      I am proud that others can see this for what it is though, these agents always want to cash in on your parade, but they think shit of you as a human being.

    • Caricatures are never pleasant to those of us who suddenly have to view one of our beloved in that format. I am quite aware of the possibility of racism etc often attributed to caricatures. Experience suggests one cannot be thin skinned when viewing a caricature of your favored president, entertainer, love one etc, especially when the artist is of a different race or persuasion. I have seen it all… claims of racism, sexism, antisemitism etc. Again, the person to complain is Bravo. Not us. This is an unnecessary over-reaction in my view for Bravo’s caricature comes with the territory of being a public figure. My understanding of caricature development suggests that it simply represents his prominent features. This has nothing to do with racist intent.

    • That was not Bravo the world-beater. That was a watermelon-eating, jigaboo nigro from the islands. The only thing missing was a bottle of rum and a parrot on his shoulder and those big-sleeved limbo dancer shirts. #FAIL

    • Dennis Allen bless you. there is another word for that. coonery

    • “Adidas responded by taking the post down and apologised in a follow-up post that said, “We see Bravo’s caricature has upset many. Apologies to those whose sentiments got hurt, this wasn’t intended. He’s our Champion.—#teamadidas”.

      Bravo commented on the post just before 10 o’clock this morning, saying, “Fans, thank you for bringing @adidascricket’s post to my attention. I will be responding soon.””

    • smh. “whose sentiments butt hurt”///who wrote that release a fifth grader?

    • Maven Huggins girl…even coons be like WTH jus happen dey bai?!?

    • Kenneth H. Ransome Jr. I urge you to take a look at the Adidas Cricket twitter feed and tell me you see another athlete depicted in the same way.

      You can start here – https://twitter.com/adidascricket/status/719949914969477120

    • Dennis Allen the level of denial and rationalization i seeing all over the place astounds me. just wrote a post about adidas, bravo, hillary and blasio, the latter two doing a political skit and making fun and derision of the black lives matter activist. the latter is married to a black woman. it gave me an epiphany. racists do interracial marry. just like smart people marry idiots, the smart one does not make the idiot less stupid, just makes the smart one less so. partly stupid. likewise, marrying an ethnic person does not make you less a racist, just perhaps your mate a particpatory and signatory to self hatred to say the least.

      life is deep
      the effort against facing truth knows no bounds

    • Nicole Philip Greene As far as caricatures are concerned, they are never easily acceptable to many. I have never seen an ‘acceptable’ caricature in my life. There are those who would claim racism, buffoonery or whatever. That’s my experience. My response is neither denial nor rationalization. I have said before, in my life time, I have seen many caricatures and as such our reaction to Bravo’s caricature is ridiculously thin skinned. If Bravo has a problem with it then he needs to request no more caricatures. Adidas will then retract and make a statement. It’s a waste of time in my book.

    • As I posted above. Adidas has retracted and deleted.
      What I was trying to show you was that there’s a fairly distinctive theme carried through all their artwork. Bravo’s piece was a huge deviation from this. That’s the context of the outrage.

    • You are missing the point Kenneth H. Ransome Jr. or maybe you are not..either way the issue people are having is that this was just plain nonsense. We have every right to be ‘thin skinned’ and ‘every right to be sensitive. Racism is not somethings that exists purely in our minds, it is institutional and colours almost every aspect of this western hegemony which we do not control. So yes when we see things like this we have to call them out. Caricatures are for poking fun…this is NOT one of those moments. If we don’t demand respect we won’t get it just because…that benevolent world doesn’t exist.

    • with proof of deviations of a long line and history of partnerships at adidas, i wonder how people will see and take that apology. i often marvel at apologies for what is done boldly in broad day light, intentional, and without duress…’just another day at coon desk

  57. No publicity is bad publicity?
    [I just asking eh]

  58. This is unacceptable. It is not an appropriate representation of our Champion . I hope DJ Bravo’s Management team responds appropriately.

  59. Caricatures never look good! In my life time I have seen many and none were ever complementary in my view. From experience, caricatures amplify about 4 to 5 prominent points of a person’s facial image and, to me, never pleasant.

  60. Can’t help but see Donkey from Shrek when I watch this.

  61. Lasana let’s see how Bravo’s management team responds.

  62. And that wasn’t a caricature eh, that was,a coonicature!

  63. Fayola, this is Adidas celebrating Messi after he won his fifth Balon D’or. https://pbs.twimg.com/media/CYdfhQzWQAAlGh4.jpg:large

  64. Even if they did a cartoon… No problem. Adidas did excellent cartoons with Messi and Schweinsteiger and so on in the past. They were all doing things with a football, not grinning with oversized lips

  65. WTF am I seeing? that person clearly got a bad batch of ganja cause his/ her vision was f-ed up when they were going through proofs.

  66. I was saying earlier that Adidas wouldn’t dream of depicting an African American athlete this way, but they thought nothing of depicting an Afro Caribbean athlete this way.
    You could tell me this got past the black people working in the marketing department?

  67. Is Adidas one of Bravo’s sponsors? If they are then that “relationship” needs to be seriously examined. And if not then Bravo should @/$&**! dem up in a new remix of #champion.

  68. This is how Adidas celebrated Lionel Messi’s Balon d’Or:




    Do you see the vast difference?! They can celebrate an athlete appropriately, in Bravo’s case, they chose not to. Bravo, call Nike.

  69. It reminds me of the racist cartoons drawn in the 20th century depicting the Black man as having large mouths and small eyes. This scenario was based on early sociological theories that opined that ones physical characteristics depicted their IQ and behaviour. As such persons with large noses were more prone to steal etc.
    One of the main theorists was Lombroso, who wrote:

    “At the sight of that skull, I seemed to see all of a sudden, lighted up as a vast plain under a flaming sky, the problem of the nature of the criminal – an atavistic being who reproduces in his person the ferocious instincts of primitive humanity and the inferior animals.

    “Thus were explained anatomically the enormous jaws, high cheek bones, prominent superciliary arches, solitary lines in the palms, extreme size of the orbits, handle shaped or sessile ears found in criminals, savages and apes, insensibility to pain, extremely acute sight, tattooing, excessive idleness, love of orgies and the irresistible craving for evil for its own sake, the desire not only to extinguish life in the victim, but to mutilate the corpse, tear its flesh, and drink its blood.”

    Look at this cartoon and you will see the similarity: http://www.ferris.edu/jimcrow/cartoons/acme.htm

    This may be how the Company views Bravo.

  70. Lol. Another WFT moment! Lasana gets licks for reporting on Addidas tweet?

  71. Ok Lasana Liburd, so you had your laugh and found a forum to share it. The image is racist and depressing as it depict a black man with buck teeth and squint eyes. I guess that if you was living in the past you would have seen no problem with the whites planting their swards in out skulls and chest. It seems like a hell of a time for you to smile and warble when you should be calling for a boycott of their products. By you sharing this propaganda shows how little respect you have for your people. I promise to stay out of Wired868 and their bias administrators but I’m back. If they don’t like me, let them stand in line with the others who is waiting for me to give a …k.

    • St Ann’s Hospital is really severely underpopulated oui

    • Comprehension wasn’t one of your stronger areas in school, was it, Kerron? Lol.
      You’re with us for your first two sentences. After that… Lol.

    • Sometimes when I see a man inviting me to join him in the gutter… The best thing I can do is walk on by. Lol.

    • I am confused. Isn’t the article criticising adidas by saying they’re playing the adidarse? You want wired868 — a news and commentary site– to call for a boycott Kerron? How about you? Call for one.

    • Would you join me? Some things are best left alone but by sharing it he has stimulated the mind of others and they are now depicting the African man in a negative way. did you observed the person he tagged in the post? they are persons who have a large following and was meant to attract a wide cross section of the population. I have already said what I think of LL and his administrators. I hope that you are not standing in the line.

    • ohhh goooood….yuh mean ah next one escape from that place in St Anns?!!!! Wha goin on with security there boy. #nocomprehensionskills.
      Prefered the last one who ranted that he bawled like a cow…it was more funny and intelligent.

    • I think it’s ok to disagree with and/or dislike the administrators. I am disagreeing with you in this instance though. The post forced adidascricket to give an (albeit watery) apology. It also stirred conversation. I can understand the feeling of not sharing offensive images because it makes sure more people see it. It’s why I don’t share the videos of the school girls fighting. But sometimes people need to get called out when they’re playing the ass. As a news site I can empathize with the difficulty inherent in those kinds of editorial decisions.

    • They did apologized but it was not as a result of this post. What he did with this post was to tag four prominent persons who has thousands of followers to spread Adidas propaganda. To make my point, just scroll down from the post and you would see members depicting the African man in a negative way to make a point. That was what I was talking about. On a brighter side tho. I like how you don’t share things that are negative and offensive in nature. Just be careful, Wired868 would want you to believe that Np publicity is bad publicity.

    • I’m literally squinting right now!! ????

    • Fayola, I tagged Adidas on the post on Twitter and i was exactly the second person to complain. And I tag people who usually respond and discuss stories here.
      This is a closed group so if a person has a million friends, none will be able to see it.
      Mind your get a headache trying to offer sober analysis Kerron. Leave that for grown ups.
      Kerron toting long time because I booted his brother or his pseudo identity for breaking group rules on posts.

  72. WTF were these people thinking! I mean it’s so much easier to use an actual picture as they did for Kholi. To go through the effort of creating this disgusting caricature like if somebody had it in for Bravo!?

  73. Caricature ? No, its insulting.
    OK, just heard it got pulled; still in no way negates the need for an explanation.

  74. Everyone is so thin skinned these days.

  75. He should sue and ask for an apology it’s not funny

  76. Oh no. The sad part is I am certain that Team Adidas saw this image as complimentary to Mr. Bravo. The ignorance continues.

  77. Don’t blush, baby. I’m sure that it just slipped bye… Maybe cricket needs some red cards…

  78. Adidas did not truly apologise, they have not admitted that what they did was inappropriate. ..

  79. That is offensive and racist. A modern replica of old racist depictions of African people.

  80. Adidas could do better than that. that pic looks so insulting.

  81. Same twitter page portraying Kohli

  82. Their apology on twitter…adidas Cricket @adidascricket 6h6 hours ago
    We see Bravo’s caricature has upset many. Apologies to those whose sentiments got hurt, this wasn’t intended. He’s our Champion.—#teamadidas

  83. Keep them in their place for as far and as long as we can get away with

  84. My honest reaction upon seeing the drawing after opening the e-mail this morning was “What the hell?” I hadn’t read the story so I thought Lasana commissioned it or something. I was wondering what was going through his head. :/

  85. ..Because they respond ONLY to political and marketing pressure..

  86. Smh. Why does it always take this to get them to act with sense

  87. Is he the only one? What the others look like? Links??

  88. Adidas want to lose cricket fans as customers? ?

  89. Earl Best

    Why am I hearing Gypsy, like Shadow’s baseman, singing in my head “Little black boy…”? But the note in not plaintive but mocking. ?ocking wrong!

  90. ..Typical racist stereotype of West Indian people. One that WE and our tourism agencies and ministries all promote. You know. Sun. Sand. Sea. Coconut “milk”. Grinning people. “Paradise”. (Proceeds to vomit)..

  91. Wtf!!! Ursa Po they should just throw bananas at him and done.

  92. Hell no that reminds me of the adverts they ran in the late 19th century. WTH

  93. I hope they are paying him in direct proportion to the size of those teeth!

  94. Atrocious and unacceptable! (unless they have done same in the past with blue-eyed champions)

  95. If dis is praise then you shouldn’t want it.

  96. No man. This better be from Mr Live Wire or Late O’clock News eh!!!!!

  97. It’s a coon caricature straight from the Jim Crow era….

  98. I’m not sure what they were trying to achieve….

  99. All this is missing…..is long donkey ears……Shame on wudiarse for treating one of our champions this way

  100. Nothing is wrong with caricature, but I fail to see its relevance in this instance. If you’re celebrating Bravo, at least do him the honour of using his real image or a drawing that closely approximates it. Why randomly use a caricature?

    • It’s a poor caricature at best

    • I don’t agree that it’s poor….I think the problem with it for most people is that black people have been depicted in the past with exaggerated lips (sambo) as a derogatory gesture, and so it’s a tricky thing doing a caricature of a black person this way. However, a caricature takes a striking feature of someone and exaggerates it- for Bravo, that’s his smile. He has a beautiful smile. With a caricature, that’s what will be exaggerated. Fine. I just don’t think that this was the time to use a caricature, especially since caricatures are frequently used when making fun of people.

    • Robert Reid how so? dont caricature exaggerate prominent features of a person?

    • Yeah it’s poorly executed/drawn there are far better caricature artists out there who adidas could have paid to do it properly

    • it isnt poor in the least…if ppl wish to argue timing and appropriateness then fine but saying it is terribly racist for me is a stretch.

    • Robert, with any caricature people would have an issue. I don’t think this is the best caricature I’ve ever seen, but at the same time it’s not terrible. But art is so subjective- we can have varying opinions of the same piece of work- and that’s ok. The problem I think that people have is not with the quality of the artwork, but a sheer misunderstanding of what a caricature actually is, and so they interpret it as racist or offensive. Or like me, there is a problem with the appropriateness of this type of artwork for a message of congratulations.

  101. Send Adidas straight to the disciplinary committee

  102. How on earth does this go from conceptualisation to publication without someone – anyone – nixing this and, best case scenario, using it as a critical teaching moment?!

  103. This is wrong. Very wrong. Looks like giant chiclets.

  104. I can even understand doing a cartoon. But that is what they see when they look at Bravo? That’s how they wish to highlight one of the best athletes in the world in his field? That is bizarre. At best!
    I don’t even want to say what “at worst” would be in this case…

  105. Wrong!
    Wrong like a Crix Biscuit!

  106. Not even a picture of the man taking his 300th wicket!!

  107. I was just speechless. Still am yes…

  108. This is about to be a major problem.

  109. typical foreign agency nonsense….clueless about everything with their myopic viewpoint of Caribbean people

  110. they should not have done that man!!

  111. I thought was Gayle yes!! lol