In my former life, I used to be a marketing guy. A product like Netflix, therefore, intrigues me. While most persons only see Netflix’s dominance, I see the brand’s aspirational benefit ‘escape from reality’. The brand connects people with stories, providing fast, easy entertainment. It taps into your feelings as …
Read More »Rowley: Time to chart T&T’s new course; the framework for post-pandemic road map
“Trinidad and Tobago must now plan for its post peak Covid-19 future within the confines of the ‘new normal’, at least until such time that a vaccine is developed and tested—which could take between 12-18 months. “[…] An important first step in developing the Recovery Road Map must be to …
Read More »MSJ: Gov’t ‘recovery team’ lacks creative minds; NJAC: ‘Human factor’, ‘small business’ missing
MSJ: “Regrettably, the composition of the ‘Recovery Team’ does not suggest that the opportunity to bring about solutions to these problems will be seized. The MSJ does not have any problem with the bona fides of any member of the Recovery Team. The issue is that of balance. “It is …
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