In my former life, I used to be a marketing guy. A product like Netflix, therefore, intrigues me. While most persons only see Netflix’s dominance, I see the brand’s aspirational benefit ‘escape from reality’. The brand connects people with stories, providing fast, easy entertainment. It taps into your feelings as …
Read More »Question for TECU: Is credit union moving further away from its working class roots?
So Thursday was World Credit Union Day. Who exactly in this country celebrated it and what exactly was being celebrated is kinda hazy to me at this moment, what with the way the credit union movement is slowly shifting away from its moorings, the working classes. Slowly, imperceptibly, there is …
Read More »Daly Bread: Smoke and mirrors—the NGC’s ‘negotiations’ and CoP commess
In Smoke and Mirrors, Demi Lovato doubts her lover and asks: “Now that I see you clearer, I wonder, was I really happy? Now that I see you clearer, was it just smoke and mirrors?” An eighteenth century smartman is credited with the first use of a light projector to …
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