NCBA stifles Carnival internet stream… and common sense

Economics 101: How do you raise interest and help ensure the long term viability of Carnival?

If you are a 21st century homo sapien, the internet might be your first and most cost-effective stop.

Encourage the Trinidad and Tobago media and Carnival participants to take photographs and show videos of revellers appearing to have a wonderful time while provoking envy and awe in the tens of thousands who missed out.

Marketing budget for Facebook photos, media coverage and online streaming done by someone else: zero.

If you are a pre-“Google Generation” body like the National Carnival Bands Association (NCBA) or the Trinidad and Tobago Copyright Organisation (TTCO), you might go about this differently, though.

Then, you might think it a good idea to spend your time threatening the media that covers your event without charge as well as masqueraders who paid thousands for Carnival costumes and/or plane tickets and hotel fees to attend.

Cost for useless legal letters, angry revellers and possible future tourists who might have been lured by the internet stream that you blocked: immeasurable.

Mr Live Wire suggests that the local Carnival bodies read up on the Ice Age. Spoiler alert: the dinosaurs go extinct long before Google.

Editor’s Note: A live internet stream of the Carnival is being provided by the NCBA website. Click here to view.

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