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The Paris 2024 Olympic Games will be aired on TTT and SportsMax, with the National Gas Company of Trinidad and Tobago Limited (NGC) acting as a “significant partner” in the broadcast.
SportsMax forecast that its Olympic coverage, approximately 2,000 hours of content, will reach over three million Caribbean homes via television and digital media.
Photo: Allan V Crane/ CA-Images/ Wired868
NGC secured an exclusive category broadcast sponsorship for SportsMax’s Olympic coverage.
“SportsMax again will be customizing the Paris Olympics broadcast and packaging it in its unique exceptional fashion for Caribbean viewers,” stated SportsMax CEO Nicolas Matthews. “No other media company in the Caribbean will broadcast the Olympics to all 26 markets like SportsMax.
“The coverage on TTT and SportsMax will be world-class and world-leading, and we are thrilled to partner with The National Gas Company of Trinidad and Tobago Limited to ignite the Olympic spirit and engage and connect Trinbagonians like never before.
“With Paris 2024 beginning, Trinidad and Tobago will start to see integrated campaigns rolled out on our Le Baton build-up shows. We are excited to share the athletes’ journeys as they strive for Olympic glory. It will be the biggest spectacle the Caribbean has ever witnessed.”
Photo: Daniel Prentice/ Wired868
NGC is a longstanding patron of local track and field and was also a Secondary Schools Football League (SSFL) sponsor in 2023.
Lisa Burkett, NGC senior manager of Corporate Sustainability, reemphasized her company’s commitment to sport.
“Sports has always been and remains a core pillar of NGC’s corporate social responsibility,” said Burkett. “This opportunity supports our commitment to our sponsorships and partnerships, and we are eager to be at the forefront of this initiative.”
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